Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id yA6+C8xGPlqMKwAAInt2oQ for ; Sat, 23 Dec 2017 04:06:36 -0800 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 23 Dec 2017 04:06:36 -0800 Received: from mail2.sea61.rsgsv.net ([148.105.14.2]:2309) by vps.transocean.com with esmtp (Exim 4.89_1) (envelope-from ) id 1eSiZK-0002wK-Cu for DAVID@TRANSOCEAN.COM; Sat, 23 Dec 2017 04:06:36 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail2.sea61.rsgsv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail2.sea61.rsgsv.net; bh=xfi0ttzphZQCNbg3NUx1m8q61VixSfHFQKiFddW5dw8=; b=QfrkM/jOMl9qpE5EB0AKiT08bgrNSY2UX+q99cRCBBOZC87g7qT6wgz2fYQacy0r3iDg24x/8AD1 tLLX0ZII/ud7s+lltp/WBMu057fCAZQp1T7CipT5rPQclFzyoAQH00D8tSOsNPtU0qQrgMxqGZq0 0xZcmTUsKXeCilhw2nQ= Received: from (127.0.0.1) by mail2.sea61.rsgsv.net id h7p3bu2ddl4a for ; Sat, 23 Dec 2017 12:05:40 +0000 (envelope-from ) Subject: =?utf-8?Q?Beware=20The=20Deadly=20Customer?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 23 Dec 2017 12:05:40 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CIDb4d3cf02814ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.b4d3cf0281 X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.b4d3cf0281 X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=b4d3cf0281&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915613:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_744523168" MIME-Version: 1.0 X-Spam-Status: No, score=-1.7 X-Spam-Score: -16 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** Beware The Deadly Customer (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=579cb918b8&e=4ed9cf398d) By Aaron Shields Many businesses suffer from catering to deadly customers. [...] Content analysis details: (-1.7 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mailchimp.com] -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -0.0 SPF_HELO_PASS SPF: HELO matches SPF record -0.0 SPF_PASS SPF: sender matches SPF record 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_744523168 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** Beware The Deadly Customer (https://cultbranding.us1.list-manage.com/tr= ack/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D579cb918b8&e=3D= 4ed9cf398d) ------------------------------------------------------------ By Aaron Shields Many businesses suffer from catering to deadly customers. Deadly customers aren=E2=80=99t customers that hate you. They like you and= probably account for a large portion of both your current base and target= market. Chances are that=2C collectively=2C they purchase a lot from you.= Playing to deadly customers may seem lucrative: there=E2=80=99s a lot of= them out there and they likely contribute a significant portion of your b= ottom line. And=2C they=E2=80=99re easy to make happy. The problem is: they don=E2=80=99t push your business forward. The deadly customer is happy with the status quo=E2=80=94they don=E2=80=99= t ask for anything new; in fact=2C they may not want anything new. They ma= y make you think you=E2=80=99re doing better than you actually are. Servin= g the deadly customer encourages stagnation instead of innovation. By focu= sing on the deadly customer=2C you hand an unfair advantage to your compet= ition (https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd= 27f0420f9c7a066&id=3D80a6dfbf9f&e=3D4ed9cf398d) in the future. Are you catering to deadly customers? https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3D68bac54654&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Db65e52128e&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3D5ac7366826&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2017 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3Db= 4d3cf0281) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_744523168 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 Beware The Deadly Customer
=09
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Beware The Deadly Customer

By Aaron Shields

Ma= ny businesses suffer from catering to deadly customers.

De= adly customers aren=E2=80=99t customers that hate you. They like you and p= robably account for a large portion of both your current base and target m= arket. Chances are that=2C collectively=2C they purchase a lot from you. P= laying to deadly customers may seem lucrative: there=E2=80=99s a lot of th= em out there and they likely contribute a significant portion of your bott= om line. And=2C they=E2=80=99re easy to make happy.

Th= e problem is: they don=E2=80=99t push your business forward.

Th= e deadly customer is happy with the status quo=E2=80=94they don=E2=80=99t= ask for anything new; in fact=2C they may not want anything new. They may= make you think you=E2=80=99re doing better than you actually are. Serving= the deadly customer encourages stagnation instead of innovation. By focus= ing on the deadly customer=2C you hand an unfair= advantage to your competition in the future.

Ar= e you catering to deadly customers?



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Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company<= /span>
PO Box 470212
= Celebration=2C Flor= ida 34747-9992

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