Return-Path: <201803122213081acb4bcb69204b89b5e0bd549c50p0na-C1OFTAHAKJ0S1C@bounces.amazon.com> Delivered-To: stephen@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id 6GcdKab7plriIAAAInt2oQ for ; Mon, 12 Mar 2018 15:13:58 -0700 Return-path: <201803122213081acb4bcb69204b89b5e0bd549c50p0na-C1OFTAHAKJ0S1C@bounces.amazon.com> Envelope-to: stephen@transocean.com Delivery-date: Mon, 12 Mar 2018 15:13:58 -0700 Received: from a15-251.smtp-out.amazonses.com ([54.240.15.251]:46762) by vps.transocean.com with esmtps (TLSv1:ECDHE-RSA-AES128-SHA:128) (Exim 4.89_1) (envelope-from <201803122213081acb4bcb69204b89b5e0bd549c50p0na-C1OFTAHAKJ0S1C@bounces.amazon.com>) id 1evVhV-0002DY-S7 for stephen@transocean.com; Mon, 12 Mar 2018 15:13:58 -0700 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/simple; s=v52wzeq2nhi2ivaga2mkkcxigoeqeycs; d=amazon.com; t=1520892788; h=Date:From:To:Message-ID:Subject:MIME-Version:Content-Type; bh=SWuqDtOvIbRXwwaHh5wJJts4QlJfyzrCtqDC4G11viY=; b=cSzAPrBomSOv5K8Q1FZ5xhDuoFu68G3wcTnHT+Fse7sgj+kbvm6pF2mwtFh4G1Jt qy56GJCNnBsno2p4D3NwQZ7g1+YYn6CecRai6kOLMkuI6ROiTQorli4xbUhhjorTYu5 fb4Q+jrxx+DoxdRnrlpxIAyNFvJBdapaB3kqT+3M= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/simple; s=224i4yxa5dv7c2xz3womw6peuasteono; d=amazonses.com; t=1520892788; h=Date:From:To:Message-ID:Subject:MIME-Version:Content-Type:Feedback-ID; bh=SWuqDtOvIbRXwwaHh5wJJts4QlJfyzrCtqDC4G11viY=; b=sIWP+xsgJX6q7FLEuG6iuJ1bbMzH7Ou4J5fc68D+/Xi5UdhaJxLDEXvw6x9d1t1B c6+SMTO9M0ZxqI/DQDaUs0+hNQD7NPFYybQOpS1KtGcGQVfEHa8Tg/MxSZ6RQuQosmM q8KcVMX1Ft65I7sqTQGG94QPIblQov3mTANBxU1A= Date: Mon, 12 Mar 2018 22:13:08 +0000 From: "Amazon.com Vendor Central" To: "stephen@transocean.com" Message-ID: <010001621c463e3a-b3e3217e-3213-42b9-b0dc-a4b8c46b01a0-000000@email.amazonses.com> Subject: Amazon Retail Analytics Basic and Premium Website Unification MIME-Version: 1.0 Content-Type: multipart/mixed; boundary="----=_Part_99731_797467165.1520892788272" X-AMAZON-RTE-VERSION: 2.0 X-AMAZON-METADATA: CA=C1OFTAHAKJ0S1C-RI=AEGWOFZMPCXCS Bounces-to: 201803122213081acb4bcb69204b89b5e0bd549c50p0na-C1OFTAHAKJ0S1C@bounces.amazon.com X-AMAZON-MAIL-RELAY-TYPE: notification X-Original-MessageID: X-SES-Outgoing: 2018.03.12-54.240.15.251 Feedback-ID: 1.us-east-1.+gzE1S+MWTFXXYmwxo7wkk651GMxMPAUFYiyN/09X40=:AmazonSES X-Spam-Status: No, score=-109.5 X-Spam-Score: -1094 X-Spam-Bar: --------------------------------------------------- X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Hello, On March 14th, 2018, Amazon Retail Analytics (ARA) will have a single, unified website for both ARA Basic and ARA Premium. This new site launched in fall 2017 for ARA Premium subscribers, and now offers an enhanced experience by increasing speed, reliability and usability for all ARA users. [...] Content analysis details: (-109.5 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- -100 USER_IN_WHITELIST From: address is in the user's white-list 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: amazonses.com] -7.5 USER_IN_DEF_SPF_WL From: address is in the default SPF white-list -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain X-Spam-Flag: NO ------=_Part_99731_797467165.1520892788272 Content-Type: multipart/alternative; boundary="----=_Part_99732_1076121631.1520892788272" ------=_Part_99732_1076121631.1520892788272 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Hello, On March 14th, 2018, Amazon Retail Analytics (ARA) will have a single, unif= ied website for both ARA Basic and ARA Premium. This new site launched in f= all 2017 for ARA Premium subscribers, and now offers an enhanced experience= by increasing speed, reliability and usability for all ARA users. ARA Basic users will continue to have the same level of access as they did = in the old website, but we've redesigned the report structure to ensure tha= t reports go beyond plain data points and provide ARA Basic users with more= actionable information. ARA Premium members will continue to have access t= o additional features like: historical data access, email scheduling, geogr= aphic sales, real-time sales, Amazon search terms, and customer behavior re= ports. Both ARA Basic and ARA Premium users can access the new site here: https://= arap.amazon.com You can also find a map of the metrics that are currently available on the = new site here: https://arap.amazon.com/metriclocator What is changing for ARA Premium Users? - For ARA Premium Users the key change is the addition of the manufacturing= /sourcing view delineation and the enhanced Forecasting Report (more detail= s outlined below) - ARA Premium users will not have to take any action because they were alre= ady migrated to the enhanced website in 2017 What is changing for ARA Basic Users? - ARA Basic Users with internal reporting tools designed to work with the o= ld ARA Basic site's reports will need to adjust those to align with the new= report structure on the new unified site - The Forecasting Report change will be one of the key changes during this = launch ARA Basic can be accessed from both the old and new sites for 30 days after= the launch of the unified ARA site, and users may switch from one to the o= ther. After 30 days, the old ARA Basic site will be deprecated and no longe= r accessible. Forecasting Report Metric Changes: The Forecast Report is being revamped as part of this launch. Similar to th= e current Forecast Report, it will only be available to manufacturers, not = distributors. Why are we updating the forecast? Historically, ARA Basic and ARA Premium offered different demand forecast m= etrics, which created a disjointed experience for vendors using both produc= ts. Based on vendor feedback, we are now unifying the forecast metrics show= n in both products. Secondly, this report will provide a forecast signal cl= ose to our customer demand, making it easier for you to provide reliable su= pply. What is the change? The new ARA forecast report will display Amazon's weekly forecast estimate = that is closest to our actual customer demand for a rolling 26 weeks. It wi= ll not include Amazon's safety stock allowance like the previous forecast s= ignal. It will also give you the ability to view/download other forecast co= nfidence levels (P-level, explained in the next question, mean, P70, P80 an= d P90 will all be available). Our confirmation rate expectation will contin= ue to be 100%. The forecast values are estimates of projected customer demand and not that= of the orders Amazon will place to you. This is the best estimation of the= customer demand that we can provide and should be used as a guideline for = planning your inventory. You need to apply safety stock requirement guideli= nes on top of this forecast as it does not account for Amazon's safety stoc= k. What is a P-level? P-level stands for probability level (it is similar to confidence interval = in a bell curve). The P-level depicts the estimated stock to carry to satis= fy customer demand with x% probability of success. For example: - P80 indicates the stock level that will satisfy customer demand with 80% = probability - If the forecast at P90 is say 500 units, the probability of the demand be= ing less than or equal to 500 is 90%. This also means that there is a 10% p= robability that the customer demand will be more than 500 units The higher the P-level, the more inventory you will have to carry to satisf= y customer demand at a higher probability level. How to use P-levels - You can use the mean forecast if your planning horizon is longer (like ca= ses where the planning horizon is greater than 6 weeks), keeping in mind th= at this forecast value does not include Amazon's safety stock - You can use the P70, P80 or P90 forecast depending on your risk tolerance= based on your product profile, planned promotions, seasonality and the len= gth of planning horizon - You can also consult with your Amazon Retail partner/In-Stock Manager as = well as your internal sales and marketing teams when deciding which P-level= to use For any additional questions please click 'Contact Us' at the top of the AR= A Website or visit the New ARA Website FAQs here: https://arap.amazon.com/f= aq Thank you for doing business with us, Amazon Vendor Central If you have any questions, sign in to Vendor Central at https:/vendorcentra= l.amazon.com and click 'Contact Us' on any page. Please do not reply direct= ly to this email. =C2=A92018 Amazon.com, Inc. or its affiliates. All Rights Reserved. Vendor = Central is a trademark of Amazon.com, Inc. or its affiliates. Amazon.com, I= nc., 410 Terry Ave N., Seattle, WA 98109-5210. ------=_Part_99732_1076121631.1520892788272 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable


Hello,

On March 14th, 2018, Amazon Retail Analytics (ARA) will have = a single, unified website for both ARA Basic and ARA Premium. This new site= launched in fall 2017 for ARA Premium subscribers, and now offers an enhan= ced experience by increasing speed, reliability and usability for all ARA u= sers.

ARA Basic users will continue to have the same level of access = as they did in the old website, but we=E2=80=99ve redesigned the report str= ucture to ensure that reports go beyond plain data points and provide ARA B= asic users with more actionable information. ARA Premium members will conti= nue to have access to additional features like: historical data access, ema= il scheduling, geographic sales, real-time sales, Amazon search terms, and = customer behavior reports.

Both ARA Basic and ARA Premium users can a= ccess the new site here: https://arap.amazon.com

You can also find a map of = the metrics that are currently available on the new site here: https:/= /arap.amazon.com/metriclocator

What is changing for ARA P= remium Users?

  • For ARA Premium Users the key change is = the addition of the manufacturing/sourcing view delineation and the enhance= d Forecasting Report (more details outlined below)
  • ARA Premium use= rs will not have to take any action because they were already migrated to t= he enhanced website in 2017

What is changing for ARA Ba= sic Users?

  • ARA Basic Users with internal reporting too= ls designed to work with the old ARA Basic site=E2=80=99s reports will need= to adjust those to align with the new report structure on the new unified = site
  • The Forecasting Report change will be one of the key changes d= uring this launch

ARA Basic can be accessed from both the old a= nd new sites for 30 days after the launch of the unified ARA site, and user= s may switch from one to the other. After 30 days, the old ARA Basic site w= ill be deprecated and no longer accessible.

Forecasting Repor= t Metric Changes:

The Forecast Report is being revamped as p= art of this launch. Similar to the current Forecast Report, it will only be= available to manufacturers, not distributors.

Why are we upd= ating the forecast?

Historically, ARA Basic and ARA Premium = offered different demand forecast metrics, which created a disjointed exper= ience for vendors using both products. Based on vendor feedback, we are now= unifying the forecast metrics shown in both products. Secondly, this repor= t will provide a forecast signal close to our customer demand, making it ea= sier for you to provide reliable supply.

What is the change?<= /strong>

The new ARA forecast report will display Amazon=E2=80=99s we= ekly forecast estimate that is closest to our actual customer demand for a = rolling 26 weeks. It will not include Amazon=E2=80=99s saf= ety stock allowance like the previous forecast signal. It will also give yo= u the ability to view/download other forecast confidence levels (P-level, e= xplained in the next question, mean, P70, P80 and P90 will all be available= ). Our confirmation rate expectation will continue to be 100%.

The fo= recast values are estimates of projected customer demand and not that of th= e orders Amazon will place to you. This is the best estimation of the custo= mer demand that we can provide and should be used as a guideline for planni= ng your inventory. You need to apply safety stock requirement guidelines on= top of this forecast as it does not account for Amazon=E2=80=99s safety st= ock.

What is a P-level?

P-level stands for pro= bability level (it is similar to confidence interval in a bell curve). The = P-level depicts the estimated stock to carry to satisfy customer demand wit= h x% probability of success. For example:

  • P80 indicates the sto= ck level that will satisfy customer demand with 80% probability
  • If = the forecast at P90 is say 500 units, the probability of the demand being l= ess than or equal to 500 is 90%. This also means that there is a 10% probab= ility that the customer demand will be more than 500 units

The = higher the P-level, the more inventory you will have to carry to satisfy cu= stomer demand at a higher probability level.

How to use P-lev= els

  • You can use the mean forecast if your planning hor= izon is longer (like cases where the planning horizon is greater than 6 wee= ks), keeping in mind that this forecast value does not include Amazon=E2=80= =99s safety stock
  • You can use the P70, P80 or P90 forecast dependi= ng on your risk tolerance based on your product profile, planned promotions= , seasonality and the length of planning horizon
  • You can also cons= ult with your Amazon Retail partner/In-Stock Manager as well as your intern= al sales and marketing teams when deciding which P-level to use
For any additional questions please click 'Contact Us' at the top of the A= RA Website or visit the New ARA Website FAQs here: https://arap.amazon.com/faq

Thank you for doing business with us,

Amazon Vendor Central<= /p>

If you have any questions, sign in to Vendor Central at https:/vendorcentral.= amazon.com and click 'Contact Us' on any page. Please do not reply directly to this email.=

=C2=A92018 Amazon.com, Inc. or its affiliates. All Rights Reserved. Vendor Central is a trademark of Amazon.com, Inc. or its affiliat= es. Amazon.com, Inc., 410 Terry Ave N., Seattle, WA 98109-5210.

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